Ecommerce & Marketplace Operator · Dubai

I scale brands on
Amazon 

Ecommerce growth leader with 6+ years in the CPG & consumer electronics space — 26 brands, 5,000+ SKUs and $20M+ in annual revenue managed with full P&L ownership across US, EU, UK & MENA.

8.5xBlended RoAS
2.4xCVR uplift in 5 weeks
<10%ACOS maintained
Bhunesh Maheshwari — Ecommerce & Marketplace Operator
📈
5x Sales Velocityvia AI automation
🌍
9 MarketsUS · EU · UK · MENA
🏆
26 Brandsfull P&L ownership
Scroll

Brands I've scaled on global marketplaces

Feller Germany Kuvings Linden Sweden Sun Mountain Cepia Gear Keeper Gator Guards Herbion Naturals Bamboo Little Camel City Mill Joyride Harness The Fine Living Well Lean
Feller Germany Kuvings Linden Sweden Sun Mountain Cepia Gear Keeper Gator Guards Herbion Naturals Bamboo Little Camel City Mill Joyride Harness The Fine Living Well Lean
6+
Years of Experience
26
Brands Managed
5,000+
SKUs Under Management
$20M+
Annual Revenue Managed
400+
Client Projects Delivered
Proof, not promises

Results that moved real P&Ls

Every role is measured. A sample of outcomes I've delivered for brands across Amazon, Noon, Walmart and q-commerce channels.

2.5% → 6%
Conversion rate in 5 weeks

For a high-ticket brand (AOV $900) through listing CRO, A/B testing and targeted ad restructuring.

CRO
7x Revenue
Turkey 11 campaign growth

Advanced PPC and promotion strategy delivered 7x event revenue without sacrificing margin.

PPC Strategy
RoAS 5 → 8.5
Blended ad efficiency

Deployed Amazon DSP and AI-driven campaign optimization across a full electronics ad portfolio.

DSP + AI
5x Velocity
Sales velocity up 5x in 6 months

Built AI-driven automation and A/B testing for images, titles and copy across an entire Amazon catalog.

AI Automation
$8,500
Saved per container

Supplier and 3PL restructuring slashed logistics and warehousing costs while improving lead times.

Supply Chain
900+ SKUs
Prime Day, zero stockouts

Led Prime Day execution with no stockouts, suppressed listings or budget overruns. 180+ violations resolved.

Operations
How I operate

Running a marketplace P&L like a command center

Seller Central, ad consoles and inventory feeds roll up into one daily view. Every decision is a number first.

  • 01
    Contribution margin firstEvery SKU, campaign and market is judged on CM2, not top-line vanity.
  • 02
    AI where it compoundsAutomated listing tests, bid rules and alerts free up the week for the decisions that matter.
  • 03
    Inventory is the strategyForecasts, lead times and 3PL flows are planned so a promotion never meets an empty shelf.
Expertise

Where I create value

From strategy to shelf — end-to-end marketplace ownership, treating every brand's P&L as if it were my own.

Marketplace Strategy & P&L

End-to-end ownership across Amazon, Noon, Walmart & Carrefour — market share growth, CM2 maximization and channel mix planning.

→ $20M+ annual revenue managed

PPC, DSP & Retail Media

Full-funnel advertising with AI-assisted bid management, audience targeting and event playbooks for Prime Day & seasonal peaks.

→ ACOS <10% · TACOS <2%

Listing CRO & A/B Testing

Data-driven optimization of images, titles, copy and variation themes — systematic experiments that lift CTR and CVR.

→ CVR 2.5% → 6% in 5 weeks

Compliance & Brand Protection

Listing violation resolution, Brand Registry, 3P seller enforcement and Buy Box recovery to keep your catalog healthy and selling.

→ 180+ violations removed

Supply Chain & Demand Planning

Forecasting, replenishment and 3PL orchestration from factory to FBA — IPI 550+, 85% sell-through, zero stockout events.

→ $8,500 saved per container

Global Launch & Q-Commerce

New marketplace entry across US, EU, UK & MENA — including Amazon KSA, Noon and q-commerce channels like Noon Minutes.

→ 9 markets launched & scaled
Supply chain

From factory floor to Buy Box

Demand planning from China factories into the UAE, KSA and UK fulfilment networks, so launches, Prime Days and q-commerce never run dry.

  1. FactoryChina · QC & packaging
  2. Port of loadingFCL · 5–8% container discounts
  3. Jebel Ali · Jeddah · FelixstoweCustoms, SABER and VAT clearance per market
  4. FBA & 3PL in each marketAmazon.ae, Amazon.sa, Amazon.co.uk, Noon · IPI 550+
  5. Customers in UAE, KSA & UKBuy Box · Prime Day · White Friday · Noon Minutes
China → UAE · KSA · UK ocean freight$8,500 saved per containerZero Prime Day stockouts85% sell-through
Track record

Six years of marketplace leadership

From founding my own ecommerce consultancy to managing eight-figure brand portfolios across Amazon, Walmart and MENA marketplaces.

Brand Manager
Jun 2025 — Sept 2025
Petra Brands · USA
  • Managed 12 brands and 3,000+ SKUs across Amazon US & UK with full P&L ownership on a $6M/yr portfolio.
  • Resolved 180+ listing violations and led Prime Day operations for 900+ SKUs with zero stockouts or suppressions.
Brand Manager
Sept 2023 — May 2025
Global Ecom Partners · USA
  • Accountable for $11M+/yr across 6 retail brands on multiple Amazon marketplaces, leading client & team WBRs.
  • Lifted CVR from 2.5% to 6% in 5 weeks for a high-ticket brand; drove 7x Turkey 11 revenue via PPC & promos.
  • Negotiated 5–8% trade discounts on bulk containers; secured consistent Buy Box ownership.
Brand Manager
Oct 2022 — Sept 2023
Warpfy (YC S21) · USA & India
  • Managed 4 CPG brands (incl. Well Lean & The Fine Living) across Amazon, Shopify, Walmart and retail — $4.5M/yr.
  • Cut logistics costs by $8,500 per container; improved IPI to 550+ and sell-through to 85%.
  • Revamped packaging and secured Kosher, Ceres & USDA Organic certifications.
Ecommerce Specialist — Brand Ops
Aug 2022 — Oct 2022
Herbion Naturals · USA & PK
  • Enabled marketplace expansion across AU, UAE, SG, KSA & Korea via Amazon, eBay, Noon and Coupang.
  • Reduced ACOS from 82% to 45% and pushed ROAS past 2.5 within six weeks across 82+ listings.
Founder — Ecommerce Brand & Ops
May 2020 — Jul 2022
Ecom Guy LTD · UK
  • Delivered 400+ projects for ecommerce clients with complete P&L ownership.
  • Ran PPC for multiple DTC & Amazon brands at ACOS 20–25% and ROAS 3+.
My stack

Tools I work with daily

Helium 10 · product & keyword research M19 / Scale Insights · AI-managed PPC Amazon DSP · programmatic ads DataDive · keyword analytics Datarova · rank tracking SoStocked · inventory planning Seller Sprite · TAM & market share Excel Macros · automated reporting AI Automation · listing & ad workflows
Bhunesh Maheshwari
Dubai · Working globally
About me

The operator behind the numbers

I'm Bhunesh — an ecommerce and brand management professional with 6+ years in the CPG and consumer electronics industry. Based in Dubai, I lead marketplace strategy and operations for brands across the US, Europe, UK and MENA — from demand planning and launches to advertising and compliance.

My approach is simple: treat every brand's P&L like my own. That means ruthless prioritization of CM2, AI-powered automation where it compounds, and operational discipline across listings, ads, inventory and compliance.

Beyond the day job, I'm passionate about mentoring emerging ecommerce professionals and building data-driven, customer-centric, Amazon-native brands that stand out in global retail.

MBA, MarketingInstitute of Business Management (IoBM) · 2023
Bachelor of CommerceUniversity of Sindh · 2018
United StatesCanadaUnited KingdomEuropeUAESaudi ArabiaAustraliaSingaporeSouth Korea
Let's talk

Let's talk marketplaces.

Whether you want to compare notes on Amazon growth, discuss an opportunity, or simply say hello — my inbox is open.

  • Marketplace strategy, advertising and supply chain
  • Mentoring and knowledge-sharing for ecommerce professionals
  • Replies within 24 hours

Your message goes straight to my inbox. No data is stored on this site.